Tired of your marketing going straight in the bin?

Hi. I’m Danny. I make direct mail that gets results.Not in a "well, at least we got ourselves out there" kind of way.I mean real stuff. Orders. Sales. Phone calls. Website visits. Messages from people who saw your name, opened your mail, and actually gave a toss.If you’ve tried all the usual marketing fluff and it’s falling flat, or if you’ve been meaning to send something physical but keep putting it off, I can help.Most people think direct mail is dead.They’re wrong.They just don’t know how to do it right.That’s where I come in.I’ve spent years getting my hands dirty:📬 Sending quirky little parcels that stop people in their tracks🧠 Coming up with clever ideas that don’t feel like junk🖊 Making mail feel personal, even if we’re sending hundredsIf your marketing’s being ignored, I’ll fix it.And if you’ve got no idea where to start, no problem. That’s my job.

Here’s what I can help you with

🎯 Direct mail strategy
Not sure what to send, who to send it to, or how to stand out? I’ll help you work it out and get it done.📦 Creative campaigns
Boxes. Odd-shaped envelopes. Weird giveaways. Memorable messages. Whatever works. If it fits through a letterbox, I can turn it into a lead.✉️ Print and fulfilment
No faff. I sort the printing, handwriting, stuffing, stamping, posting, tracking, all of it. You just sit back and wait for replies.

Ready to give your marketing a bit of clout?

👉 Book a free call👉 Message me on WhatsApp👉 Send me an email

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Why direct mail? Why me?

So you’re probably wondering:"Who’s this bloke, and why’s he so obsessed with sending people stuff in the post?"Fair question.I’ve been knocking around in marketing for over 15 years.Started out in sales and moved into email. Got stuck into marketing strategy. Then, I discovered the magic of sending physical stuff to people, and I never looked back.Why direct mail?Because it works. Really works.Not the "yay, we got 12 likes on Instagram" kind of works.I mean actual results. Sales. Calls. Emails from people saying, "that thing you sent...genius."It cuts through the noise in a way most marketing doesn’t.And that’s what I help people do.

A few highlights along the way:

✅ Helped businesses get meetings with hard-to-reach decision-makers using weird-shaped mail and daft giveaways✅ Run campaigns for one-person businesses, scrappy startups, and big grown-up brands✅ Sent direct mail that turned cold leads warm, and warm leads into buyers✅ Built fully managed campaigns so sales teams can stop doing tricks on LinkedIn and start answering their phones again

What I really love doing:

Taking a business with a great offer and getting it in front of the right people in a way that actually gets noticed.More leads. More sales. More replies.All from something that lands on someone’s desk instead of in their spam folder.There’s something weirdly satisfying about seeing a campaign go out and watching the phones light up.Especially when someone says, "I didn’t think people still did this stuff."

What it’s like working with me

It’s simple. No 47-slide pitch deck. No "we’ll circle back in Q4" faff.You get straight advice, a proper plan, and a campaign that gets results.Some people want me to do it all. Others just want a clever idea they can run with. Either way, I’ll help you make it happen.

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Here’s how I can help you get noticed (properly)

If you’ve landed here, you’re probably thinking:"Alright then, what exactly does this fella do?"Short answer: I help businesses use direct mail to actually get results.Not vague "brand awareness". I’m talking about leads, replies, phone calls, website visits, and that magic moment when someone opens your mail and thinks:"This is bloody brilliant."Sometimes that means a postcard campaign that lands at just the right time.Sometimes it’s a weird box full of biscuits and a cheeky message.Sometimes it’s a one-off idea that grabs attention and won’t let go.Whatever’s not working, I’ll help you fix it. With post.

📬 Direct mail strategy and ideas (aka 'what the hell do we send?')

Most people jump straight to printing before they’ve figured out what they’re actually trying to do.That’s where I come in.We’ll look at your audience, your offer, your goal, and come up with something that’ll actually make someone want to open your stuff.No fluff. No marketing bingo. Just a solid plan and something you’re proud to put your name on.Who this is great for:→ Business owners who want post that makes people act→ Marketers too close to their own stuff→ Anyone bored of digital noise and beige brochures💷 £45/hour (first hour’s free because I’m a nice lad)

📦 Creative campaigns (aka 'let’s send something they’ll actually remember')

Postcards are fine. But sometimes you need to go bigger.Think lumpy mail. Quirky giveaways. Things that land with a thud and make people smile.I’ll help you come up with the idea, source the bits, write the words, and get it all out the door.Perfect for:→ Anyone trying to get the attention of hard-to-reach decision-makers→ Sales teams who want something more powerful than cold calls→ People who know they need to stand out, but don’t know how💷 Priced per campaign. Just shout, and I’ll give you a number that doesn’t make your eyes water

📮 Print and fulfilment (aka 'can you just send it all for us?')

This is the bit where I take over and make it happen.I’ll handle the handwriting (with the help of some robot mates), stuffing, stamping, printing, and posting.You just tell me who it’s going to, and I’ll sort the rest.Good for:→ Busy people who don’t want to queue in the Post Office→ Agencies looking to outsource the heavy lifting→ Anyone who wants results without the hassle💷 Depends what you’re sending and how much of it

🧳 Fully managed campaigns (aka 'please just sort it all out for us')

This is the hands-off option. I do everything, from start to finish.Idea. Copy. Design. Production. Packing. Posting. Tracking. You go back to running your business. I’ll make sure something brilliant lands on the doormats or desks of people who matter.Ideal for:→ Founders and teams with too much on their plate→ Sales teams sick of shouting into the void→ Anyone who wants proper results without more to-dos💷 From £99/week (no contract, cancel anytime)

Not sure what you need?

Book a free call.Tell me what you’re trying to do. I’ll tell you if direct mail can help, and if not, I’ll point you in the right direction.No waffle. No pressure. Just straight-talking advice.

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Why direct mail still works (and always will)

I get it. With everyone shouting about AI, TikTok, SEO, PPC, ROI, WTF… It’s easy to wonder:'Does anyone still bother with post?'Short answer: yes.Longer answer: it still works better than most of the stuff you’re being sold.You get:

  • A physical moment of attention

  • Something people can touch, open, remember

  • No spam filters or inbox algorithms

  • No one charging you to reach your own audience

  • No fluff, just actual results

Direct mail’s been around for decades for a reason.It doesn’t shout. It doesn’t scroll past. It just quietly lands… and works.

Post isn’t dead. Boring post is.

The problem isn’t the channel, it’s the lifeless, soulless stuff people send.You’ve seen it.You’ve binned it.You’ve probably sent some too. No shame. Happens to the best of us.But when you send something smart, unexpected, and personal?It cuts through. Every time.

Why now?

Because while your competitors are busy sending their 19th LinkedIn message, you could be sending something that actually gets opened.Every day you don’t send something out, you’re missing chances for:

  • Leads

  • Sales

  • Conversations that turn into customers

And if you’ve never tried direct mail before? Even better.We’ll start from scratch and do it properly. No junk mail. No gimmicks. Just clever stuff people want to respond to.

Why me?

I’ve spent years helping businesses stand out using print, post, and a bit of wit.I’m not a print shop. I’m not an agency.I don’t do six rounds of amends and waffle-filled PDFs.I just help you send the kind of post people actually respond to.Simple as that.

So, if you’ve been meaning to try direct mail but keep putting it off, this is your sign.Let’s get it sorted.

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Want to chat about something worth sending?

If you’ve made it this far, you’re probably thinking:'Might be worth having a word with this guy.'Let’s do it.No pressure. No hard sell. Just a proper chat about what you’re working on, and whether I’m the guy to help get it through the letterbox (and through to the right people).

Other ways to get hold of me:

📅 Book a quick call💬 WhatsApp me📧 Email me

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Want to send better stuff through the post?

I send a regular(ish) email packed with useful, no-nonsense tips to help you get more out of your direct mail, whether you're posting postcards, parcels or something weird and wonderful.It’s called The Direct Mail Email (or whatever you want to call it).Call it what you like, just don’t call it boring.It’s short. It’s helpful. And it might just stop your next campaign from going straight in the bin.Here’s what you’ll get:

Here’s what you’ll get:📬 Practical advice on sending mail that actually works📦 Ideas from campaigns I’ve run (yes, with real results)🧠 Insight on timing, messaging, targeting, the lot🙅♂ No fluff, no buzzwords, no 'disruptive mail journeys'Basically, it’s like having me in your inbox. But instead of pitching you nonsense, I give you stuff you can actually use.

Why join?✅ It’ll help you avoid expensive mistakes
✅ It’ll give you ideas you can nick and run with
✅ It’ll help you turn your next campaign into something people actually care aboutAnd if you ever want out?One click. No awkwardness. No, 'you sure you want to unsubscribe?' guilt trips.

👇 Pop your name and email in below and I’ll send the next one your way.

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📮 The Direct Mail Roast

A free newsletter that takes a magnifying glass (and sometimes a blowtorch) to direct mail. The good, the bad, and the "did they really think that would work?"

Most direct mail is… well, crap.There, I said it.Dull messages. Pointless freebies.
Random fonts.Absolutely no reason for anyone to care.If you’ve ever opened something and thought:"What were they thinking?"You’re in the right place.The Direct Mail Roast is a weekly(ish) newsletter that does three things:1. Picks apart a real piece of direct mail (kindly… mostly)2. Explains what it got right (and very, very wrong)3. Gives you takeaways to make your stuff stand outIt’s sharp. It’s honest. And it might just save your next campaign from the recycling pile.If you’re into marketing, copy, or sending stuff through the post that people actually like, you’ll want in.Got a shocker you want roasted? Send it over. If it’s awful enough, I’ll feature it. Name and shame optional.👇 Join the list. Bring snacks. It’s gonna get spicy.

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Want to see what better direct mail looks like?

If you’ve ever wondered what it’d be like to send out something physical that actually gets opened, here’s your chance to see for yourself.I’ll put together a free mockup of one direct mail idea for your business, based on what you sell, who you’re trying to reach, and what you want them to do.No catalogues. No boring leaflets. No weird AI-generated nonsense.Just a proper, creative, well-thought-out campaign concept that’ll make someone stop, open it, and act.

What you'll get:📦 A concept for one standout direct mail piece. Postcard, lumpy mail, box, envelope… whatever works best🧠 A smart angle and clear purpose, lead generation, reactivation, upsell, awareness, you tell me✍ Fully written and designed as a mockup, just to show you what’s possible🎁 Totally free. No catch. No credit card. No chasing. Promise.

Why I'm doing this:Because one cracking idea is all it takes to get things moving.It gives you something to build from.It shows you what’s possible.And let’s be honest. It’s how I win half my best clients.(Plus I bloody love coming up with these things.)

How to get your free mockup:Just pop your details in below and tell me what you’re trying to do.I’ll come up with a fresh, original campaign idea, no off-the-shelf templates, and send it over within 5 working days.It’ll feel like you. And it’ll do the job.

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My direct mail vs yours. Let’s see which one works better

Here’s a little challenge:Got a piece of post you’re already sending out or planning to?Let me rewrite it. Same audience. Same goal. Just better.If mine gets more responses than yours, you pay me.
If it doesn’t, you don’t.Nice and simple.

How it works:📮 You send me what you’re currently using (flyer, letter, postcard, weird-shaped anything, doesn’t matter)✍ I rewrite it from scratch, keeping the same goal but making it sharper, punchier, and more likely to get a reaction📬 You test mine vs yours, either A/B or on the next batch🎯 If mine wins, you pay £249🤷♂️ If it doesn’t, you pay nothing

What I’ll focus on:🧲 A hook that makes someone stop and open it🗣 A message that sounds like a human, not a brochure📣 A clearer offer and stronger CTA📦 A format that suits your audience, and actually gets noticed🔥 Copy that feels personal, punchy, and actually worth sending

Why this works:You’re already sending something.You’re already spending money on it.You want it to work, but it’s falling a bit flat.This isn’t a slight tweak.It’s not a template.And it’s definitely not AI sludge.It’s a fresh, human rewrite that turns your mail into something people actually respond to.

How to get cracking:Upload or paste in what you’re sending now.I’ll send back your upgraded version within 5 working days.

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Why isn’t your mail getting results?

If you’re sending stuff in the post and getting nothing back. No calls, no visits, no clue what’s going wrong, I can help.This is a Direct Mail Review. You send me what you’ve been sending (or planning to send), and I’ll show you exactly what’s holding it back, and how to fix it.

What you'll get:📬 A full review of up to 3 pieces of direct mail (or one full campaign idea)🧠 Clear, honest breakdown of what’s working, what’s not, and what to tweak✍ Advice on messaging, structure, visuals, format, targeting and calls to action📣 Ideas to make your stuff stand out instead of ending up in the bin📄 A no-nonsense review doc you can action straight away

Why it’s worth doing:Because direct mail can work. Really well.
But not if:✖️ You sound like a local council flyer✖️ You’re too vague, too salesy, or too boring✖️ You’re sending something flat when it needs to be lumpy✖️ You’re not giving people a reason to respondI’ll help you fix all that. Without turning your mail into a loud, shouty mess.One smart mailer can change everything.The right message. The right hook. The right thing landing on the right desk or doorstep.Let’s make your next send the one that works.

Cost? 💷 £199 one-offDelivered in 2 working days100% confidential. No judgement. No faff.

How to book your review:Click the button belowPay securelyI’ll email you to confirm a few detailsYou’ll get your full review within 5 working days

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Want to get your first direct mail campaign out the door?

I’ve put together a free 7-day course to help you:✅ Get your first (or next) direct mail campaign up and running✅ Know what to send, when to send it, and who to send it to✅ Stop faffing and actually post something people won’t ignoreIf you’ve been meaning to give direct mail a go, or you’ve tried it before and got tumbleweeds, this is your sign.

Here's what you'll learn:📬 Day 1: Why direct mail still works (and how to make it work for you)🏗 Day 2: How to pick the right list, and what to do if you haven’t got one✍️ Day 3: What to say, how to say it, and how not to sound like a leaflet🎁 Day 4: Envelopes, boxes, gimmicks & giveaways. What actually gets opened📅 Day 5: When to send, how often, and why timing matters💰 Day 6: How to drive results without being pushy or salesy🧱 Day 7: How to make it all repeatable (and worth doing again)

No jargon. No "omnichannel brand storytelling". Just proper, practical advice, delivered daily, in plain English.

[Email Input Field]
[Button: Send me the 7-day course]I’ll send the first one straight away. Unsubscribe whenever. But let’s be honest, you probably won’t want to.

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Got questions? Here are a few straight answers

I get asked the same stuff a lot, so here it is. No waffle, no faff. Just proper answers in plain English.

❓ Can you just do one piece for me?Absolutely.Whether you want a postcard with punch, a box that gets noticed, or a follow-up letter that doesn’t sound like it came from HMRC, I can sort it.

❓ Can you handle the printing and posting?Yep.I've got printers, handwriting bots, boxes, stamps and the rest all ready to go.You don’t have to lift a finger.

❓ Do you do B2B or B2C?Both.I’ve helped B2B companies land high-value clients with clever mailers, and I’ve worked with B2C businesses that needed to spark action on the doorstep.Different formats, same goal. Getting noticed and getting a response.

❓ Can you help me come up with ideas?Of course.Some clients come to me with a rough idea. Others have no clue. Either’s fine.I’ll help you figure out the right angle, the right format, and the right message.

❓Can you manage the whole thing for me?I can.My Fully Managed Campaigns option covers everything.Strategy, writing, printing, packing, posting, tracking.You just sit back and wait for the results.No contracts. No dramas. Just stuff that works.

❓ Will you train my team or work alongside us?Gladly.I’ve supported business owners, trained in-house teams, and acted as the ‘direct mail guy’ behind the scenes for agencies.If you want me to help your crew get good at post, just say.

❓ Got another question for me?👉 Book a free call👉 Message me on WhatsApp👉 Send me an emailWhatever works best for you.

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Oops. Not quite what you were expecting, was it?

Thought you were off to Instagram or X? Yeah… nah. I binned them off.Why? Because shouting into the void of social media isn't really my thing.I'd rather spend that time doing decent work for decent people (like you, maybe).If you're still curious, you’ve got two actual human options:



Email marketing for golf clubs that just works 🏌️

Turn your email list into more bookings, more bar tabs, and more members

Hi. I’m Danny.I help golf clubs make money from email.If you’re a golf club with a list of members, visitors, or people who booked once and never came back, and you’re not doing much with it, this is for you.Because email works.And right now, you’re probably sitting on a goldmine of tee times, lesson bookings and event sign-ups… that never happen.Why?Because no one’s reminded them. No one’s asked.

What email can do for your club:

✅ More tee times filled
Quieter Tuesdays? Let’s sort that. Short notice availability? Get it out fast.✅ Get visitors back
They’ve played once. They’re on your list. Let’s give them a reason to come again.✅ Sell more lessons and coaching
Don’t let your pro stand around waiting. Email fills the gaps.✅ Push events, offers, comps
Captain’s Day. Quiz nights. Christmas meals. Get it in their inbox.✅ Keep members engaged
Because once a year at renewal time isn’t enough.✅ Grow the list
Every visitor. Every enquiry. Every one-off round. Let’s make sure they hear from you again.

Here’s how it works:

I handle the lot.Writing. Sending. Tracking. Testing.All of it.You don’t need to touch a thing.It’s like having a full-time marketing person, without having to hire one.Just emails going out, every week, doing the job they’re supposed to.

The cost? Just ÂŁ99/week

No contract. No setup fee. First week completely free.Just a simple weekly cost and a bloke who knows how to write emails that get people to show up, book in, and spend more.

Sound good?

👉 Book a free call👉 Message me on WhatsApp👉 Send me an email

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Let’s talk direct mail

Got questions? Not sure if I’m just some bloke with a stamp collection and a printer? Fair enough.Book a quick call and we’ll have a natter about what you’re trying to do. No hard sell, no faff, just a proper conversation about how to get your mail landing with the right people (and not in the bin).

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Book your call

Need a hand with something? Got a question? Or just want to check in and make sure everything’s running smoothly?Book a call, and we’ll go through it together. No waiting around, no endless back and forth, just a quick chat to keep things moving.

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Straight-talking direct mail advice, whenever you need it

Need a second pair of eyes on your campaign? Want to know what’s working, what’s not, and how to stop your mail ending up in the bin?Book a consultation for just £45 an hour, or block out a few hours if you want to get stuck in properly. No fluff, no upsell, just honest advice to help your mail actually do what it’s meant to: get noticed, get opened, and get results.

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Free help with your mail. Honestly.

Struggling to get people to notice your mail? Not sure if your latest campaign landed with a thud or a cheer? Or maybe you just want someone who actually gives a toss to take a proper look?Book a free one-hour chat with me. We’ll go through what’s working, what’s not, and what to do next. No waffle. No pressure. No invoice. Just a down-to-earth conversation that might just save your next campaign from the bin.

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That's in the diary

Your call is booked, and the invite is on its way. Keep an eye on your inbox, and if anything changes, just let me know. Looking forward to chatting soon.

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You’re all set

Your call is booked, and the invite is on its way. I’ll see you then, but if you need anything in the meantime, just drop me a line.

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You’re booked in

Your consultation is locked in, and the invite is on its way. No prep needed, just turn up and we’ll sort it. Speak soon.

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You’re booked in

Your free consultation is locked in, and the invite is on its way. No prep needed, just turn up and we’ll sort it. Speak soon.

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You’re all sorted

Payment’s gone through, and you’ll get an invoice and receipt from Stripe via email. Keep an eye on your inbox, and I’ll be in touch soon to get things rolling.

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You’re all set

Cheers for sending that over. I’ll get cracking and send your free mockup within 5 working days.Keep an eye on your inbox, and if I need anything else, I’ll let you know.

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Nice one. Let the battle begin.

Got your submission. I’ll give it a proper look and get your upgraded version back to you within 5 working days.If your original wins, you pay nothing. If mine wins, I’ll send over payment details.Either way, you’re about to find out what your mail could be doing.

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You’re nearly there

Check your inbox for a confirmation email. Click the link inside and you are all set. After that, I will start sending you emails worth opening.

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You’re nearly there

Check your inbox for a confirmation email. Click the link inside and you are all set. After that, I will start sending you emails worth opening.

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You’re all set

You’re officially on the list. No more hoops to jump through. Just emails that are actually useful, landing in your inbox soon.

🎁 You’ve earned this

Look at you, out here doing the Lord’s work, sharing the newsletter with people who actually want to read decent emails.Now it’s reward time.Pop your email in the box below so I can send your goodies.No hoops. No weird terms and conditions.Just me, chucking a prize your way as a thank-you for not keeping this thing to yourself.Oh, and if I catch you signing up your nan’s cat, there'll be trouble.

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This Privacy Policy relates to thedirectmailguy.com.

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The law on cookies demands that you, as a website user, are given the opportunity to understand how cookies are used on my website and consent to cookies being stored on your device. By visiting my website with your browser settings adjusted to allow cookies, you are consenting to theemailman.com using cookies for the purposes outlined below in order to provide you with a fully functional experience.Types of Cookies Used
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If you have contacted me, you can request to receive an exported file of the personal data I hold about you, including any data you have provided to me. You can also request to receive an exported file of the personal data I hold about you, including any data you have provided to me. You can also request that I erase any personal data I hold about you. This does not include any data I'm obliged to keep for administrative, legal, or security purposes.What third parties do I receive data from
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I adhere to UK GDPR guidelines.If you have any questions about my Privacy Policy, please contact me.Last updated on 30/04/2025